Rent the Runway Campaign
Art Direction & Design
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Just like Rent the Runway's co-founders, women are taking the leap into the world of entrepreneurship. To celebrate this, we created a storytelling platform and community featuring candid interviews with female entrepreneurs, focusing on beginnings, obstacles, risk and self-defined success. The Real Runway provided a honest and refreshing look into what it takes to relentlessly pursue a passion through interviews, photography, and meaningful partnerships.
I brought the concept to life through the art direction and online experience for the first 30 women. Each of these women let us into their lives and homes, which was incredibly inspiring.
Each woman was photographed wearing Rent the Runway pieces that made her feel confident. Combine that with the story of her journey and the outcome was a powerful hub to inspire other women to start writing their own rules.
"Spend less time thinking about your weaknesses and more time nurturing your strengths."
Ann Wang — Enrou, Co-founder & CEO
"It won't be easy, but it will be worth it. Believe in yourself."
Sophie LaMontagne —
Co-owner, Georgetown Cupcakes
