Hi I’m Erica, and I help create brands people notice, remember and love.

As a creative director, designer and visual storyteller with 15+ years of experience in the start-up space, I pretty much do it all.

From ideation, to design team management, to rolling up my sleeves and executing design myself, my passion for collaborating with clients who want to bring authentic brands and unique ideas to life is what drives my work. I partner closely with CMOs, founders and key stakeholders to take a brand vision from just an idea through to final execution.

I’ve built my career around creative problem-solving, staying stragetic, and obsessing over the details. While my primary focus is on branding and art direction, I have a proven track record in designing for packaging, websites, and interiors + hospitality.

Throughout my career, I've played a pivotal role at companies like Tend, Parsley Health, and Rent the Runway, leading initiatives encompassing branding, 360 marketing campaigns, strategy, and team building. With emerging brands like Jukebox and Herself Health, my involvement spans from crafting wordmarks to art directing photoshoots and designing websites.

Away from the screen, you’ll find me on the hunt for vintage goodies to fill our mid century modern home, brushing up my tennis game, or experimenting with new recipes.