Huddle Pediatrics

Branding

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Independant pediatricians are passionate about serving their whole community, but the complexity of Medicaid makes it difficult to serve children who need care the most. That’s where Huddle comes in. Huddle brings pediatricians, care teams, parents, kids and communities together by creating a unified network of practices that use modern technology, scared resources and make high-quality care accessible for everyone.

Redesign Health brought me in to create the full brand identity. My goal was to create brand that felt warm, approachable and trustworthy, but playful enough for kids of all ages to feel comfortable with their care team. From the logo to the color palette and illustrations, the visual elements are a balance of trust and whimsy to create a Pediatric practice that feels just like your neighborhood doctor.