Breezy Braces by Tend

Creative Director

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At Tend, we transformed orthodontics into an elevated product experience with our new Breezy Braces offering - braces that go behind your teeth to secretly straighten your smile.

I was tasked to create a micro-brand to compete with the DTC aligner market and help us stand apart from the rest of the ortho space, while also complimenting the current Tend brand and experience.

From exploration to concept and execution, we created a unique look and feel that successfully increased our Breezy Braces business.