Sol

Sol

Branding

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The Collective was on the cusp of scaling into more markets by acquiring local mental health practices. We were brought in to build a new, unified brand with a new name, that stands out, drives growth, and is loved by patients and clinicians alike.

Color, type, and layouts work together to create a brand personality that is light, warm, and calm. Simple messaging breaks through chaotic thoughts. Expressive type visualizes concepts in a distinctive, flexible, and scalable way.

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