The.Erica.McCarthy

Everyday Sundae

 
 

Everyday Sundae

Art Direction

—

Daily Harvest wanted to launch a new product line for summer. The timing was the perfect opportunity to introduce healthy ice cream to their consumers. With 6 flavors made out of superfoods and unexpected ingredients, I was given the task of concepting and art directing the materials for the launch.

 
 
LH_DHSundae_Animation_01.gif
 
 

Product Imagery

 
CookieDough.gif
 
Chocolate.gif
 
Strawberry.gif
 
 
SweetPotato.gif
 
Hazelnut.gif
 
Coffee.gif
 
 

How To Video

 

Lifestyle Imagery

PalmSprings_Moodboard.jpg
 
 
LH_DHIceCream_COVER_02.jpg
 
LH_DHIcecream_11.jpg
 
LH_DHIcecream_10.jpg
 
LH_DHIcecream_09.jpg
 
LH_DHIcecream_06.jpg
 
LH_DHIcecream_08.jpg
 
LH_DHIcecream_05.jpg
 
LH_DHIcecream_07.jpg
 
 

Agency: The Outset  /  DP: Yayo Ahumada  /  Food Stylist: Alyssa Noui  /  Junior Art Director: Leo Levy  /  Producer : Jessica Thiel